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Frank M. Waechter

Turning Digital Marketing Into Action

To your success!


Content Marketing

Performance Marketing

Community Building

Frank M. Waechter | Marketing & Communication

At we consider an integrated digital strategy is fundamental to define segmentation, targeting and positioning for your online value propositions.

Our objective is to simplify marketing and inspire you to deliver the most engaging and memorable campaigns that will help you build your brand and business.


Content Marketing Strategy

Performance Marketing

Community Building

Training, Digital Transformation & Speaking

A word about me

Hello, welcome to my website. My name is Frank M. Waechter. I’m a passionate and motivated content marketer specialising in marketing strategies and community building.

On the blog

Ethical Marketing, One Step At The Time

2020 has been a year of profound changes. Due to these changes, many of us have been moved to make an in-depth evaluation of how we live our lives, which are our priorities, and which tools we use to reach them. The big question is: are we living our lives in the best...

Social Media Is Dead, Long Live The Membership Community

Why everybody talks about private membership community lately? Over the past few months, many important topics have gone unnoticed or been overshadowed by Covid-19-related news. Chief among those crucial subjects is how the pandemic has changed the way people and...

Authentic Communication In Times Of Crisis

2020 is being a year of disruption and uncertainty, and the impact seems to grow bigger as we transition from a public health crisis to an economic crisis. For brands and the business owners behind them, the key concern is how to...

Five Ways To Boost Your Lateral Thinking Skills

CEO's, marketers, business owners today, they all face problems that don’t seem to have a solution. Looking at the state of the world, it’s clear that there’s never been a better time to develop creative problem-solving skills.  Lateral thinking is a useful skill to...

Top 10 Benefits of Content Marketing

In the past, people would swarm their websites with advertisements to attract new clients. However, 'salesy' content no longer appeals to customers, and any forward-thinking marketer has to embrace a long term content marketing strategy. If you have not incorporated...

A Guide To Bulletproofing Your Marketing Strategy During A Crisis

The Covid-19 pandemic has brought a great deal of uncertainty. Only a few organisations were prepared with a marketing strategy during a crisis. If you are in charge of a business or an organisation, the uncertainty takes on a new dimension, and you will most likely...

Getting Started With The Digitalization Of Associations

This article about the digitalization of associations was first published on Boardroom, provided by IAPCO, author Frank M. Waechter, Founder and CEO of | Digital Marketing. According to the World Economic Forum, digitalization is one of the key...

Generate Pre-Event Hype With Content Marketing

As most event planners know, the ability to build momentum is a crucial factor in any event’s success. Events, conventions, trade shows or conferences, they all begin well before the opening session, so generating anticipation requires a coordinated marketing effort...

How To Design An Omnichannel Marketing Planning

Change is a constant in life – and therefore in business too. The digital marketing world changes especially fast, and every year something new and big promises a steady stream of customers or of event attendees. But if you want to meet KPIs and see consistent...

Event Marketing Trends For 2020

The past few years have been incredibly fruitful for the events industry, which is projected to grow even further between now and 2026.  As the industry grows, so does the need for event organisers to develop and maintain a competitive edge that sets their event apart...