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Frank M. Waechter

Turning Digital Marketing Into Action

To your success!


Content Marketing

Performance Marketing

Community Building

Frank M. Waechter | Marketing & Communication

At we consider an integrated digital strategy is fundamental to define segmentation, targeting and positioning for your online value propositions.

Our objective is to simplify marketing and inspire you to deliver the most engaging and memorable campaigns that will help you build your brand and business.


Content Marketing Strategy

Performance Marketing

Community Building

Training, Digital Transformation & Speaking

A word about me

Hello, welcome to my website. My name is Frank M. Waechter. I’m a passionate and motivated content marketer specialising in marketing strategies and community building.

On the blog

Do We Still Need Webcast Tools Or Event Platforms For Digital Events?

The use of professional webcasts or event platforms has skyrocketed in the past year and a half, thanks to the still ongoing growth of digital events. Increased demand has pressured software manufacturers to continue adding features that contribute to a great user...

Beginner’s Guide to Cohort Marketing

What if we told you that you could convert more leads and predict customer behaviours? All you have to do is divide your audience into smaller groups. However, you have to find the right groups. In other words, you need to find cohorts. Cohort marketing is a way of...

A quick guide to Google Ads Billing

Demystifying Google Ads billing Google Ads (formerly known as Google AdWords) is a powerful marketing tool for businesses of all sizes. This platform allows you to promote your website, set advertising budgets and bids, and measure results. But why is the Google Ads...

Customer Trust as a Central Element for Brand Success

Trust is a central element in customer relationships. In fact, 81 per cent of customers won't purchase from a brand they don't trust. Customers trust that we will deliver what we promise, and they trust that our brand will be there for them when they need us most. But...

Ethical Marketing, One Step At The Time

2020 has been a year of profound changes. Due to these changes, many of us have been moved to make an in-depth evaluation of how we live our lives, which are our priorities, and which tools we use to reach them. The big question is: are we living our lives in the best...

Social Media Is Dead, Long Live The Membership Community

Why everybody talks about private membership community lately? Over the past few months, many important topics have gone unnoticed or been overshadowed by Covid-19-related news. Chief among those crucial subjects is how the pandemic has changed the way people and...

Authentic Communication In Times Of Crisis

2020 is being a year of disruption and uncertainty, and the impact seems to grow bigger as we transition from a public health crisis to an economic crisis. For brands and the business owners behind them, the key concern is how to...

Five Ways To Boost Your Lateral Thinking Skills

CEO's, marketers, business owners today, they all face problems that don’t seem to have a solution. Looking at the state of the world, it’s clear that there’s never been a better time to develop creative problem-solving skills.  Lateral thinking is a useful skill to...

Top 10 Benefits of Content Marketing

In the past, people would swarm their websites with advertisements to attract new clients. However, 'salesy' content no longer appeals to customers, and any forward-thinking marketer has to embrace a long term content marketing strategy. If you have not incorporated...

A Guide To Bulletproofing Your Marketing Strategy During A Crisis

The Covid-19 pandemic has brought a great deal of uncertainty. Only a few organisations were prepared with a marketing strategy during a crisis. If you are in charge of a business or an organisation, the uncertainty takes on a new dimension, and you will most likely...