A word about me

My name is Frank M. Waechter. I’m a passionate and motivated digital marketer specialising in delivering results for stakeholders within the Meetings, Incentives, Conference and Event Industry as well as for Associations and SMBs.

Our services

Digital Engagement Strategy

Conference/Event Social Media and Marketing

Live On-site Event Digital Engagement

Training, Digital Transformation & Speaking

Clients and projects

On the blog

Tips For Encouraging User-Generated Content At Your Conference

As the age of technology progresses expeditiously, embracing it, and integrating it into every facet of our daily lives becomes more and more essential. As a result, social media for conferences is now fundamental to their success. Furthermore, encouraging...

Does Your Associations’ Website Meet 2019 Standards?

When it comes to marketing for associations, having a website and online presence strategy allows you to market your association online. This allows you to engage with a wider audience and to establish credibility as an organisation. Are you...

5 Key Elements for Successful Conference Promotion

Conference planning is a demanding task to manage and implement. From the months of preparation to the environment leading up to it and balancing the needs of delegates and speakers on the day. There is nothing more disappointing to a...

Influencer Marketing In The Meetings Industry

There are three reasons why you would be in search of marketing tips and ideas as an association; to attract new members, to acquire event attendees or to attract sponsors. These three factors combined are the foundation of any successful...

2019 Exhibition Marketing Template

Whether you are a business exhibiting your brand at a trade show, or a professional conference organiser arranging an exhibition for a client, the key to your success lies in your planning - that’s why you need an exhibition marketing plan...

6 Reasons Why You Should Outsource Your Digital Marketing for An Event

Are you doing your own digital marketing for an event, conference or association? If you’re a Digital Marketing Director or CEO, chances are you are currently responsible for this or at least have been before. I understand how stressful this...

Why Millennials Aren’t Joining Your Association

Marketing for associations can be tricky especially when your target audience is made up of Millennials. Are you struggling to attract millennials to your association? You’re not alone. With millennials coming of age, and now comprising a third...

5 Effective Techniques to Market Your Conference on Facebook

  One of the biggest challenges for any conference or event organiser is ensuring good ROI. Also, making sure that their event is well attended and supported.   Achieving this is easier said than done. Yet, are you taking advantage of one of...

Three Ways In Which Social Media Are Becoming Increasingly Event-Centric

Technology and with it Social Media is changing the events industry from the inside out. In one way or another, current industry trends are linked to tech developments ranging from experiential meeting planning to ROI measurement. As an...

How To Make Facebook Ads Work For You

More than 3 million companies now advertising on Facebook, a figure that suggests that Facebook ads can complement the online marketing strategy of every business. When properly designed and managed, Facebook ads can give your company exposure...