A word about me

My name is Frank M. Waechter. I’m a passionate and motivated digital marketer specialising in delivering results for stakeholders within the Meetings, Incentives, Conference and Event Industry as well as for Associations and SMBs.

Clients and projects

On the blog

Does Your Conference Need Social Media?

Social media for conferences is absolutely essential. In the digital age, there is no question about it. As we have touched on before, this is where your target audience lives. According to Eventbrite, close to 25% of traffic to event registration pages comes from...

Marketing for Associations: 4 Reasons to Use Google Analytics

You may be wondering what the purpose of Google Analytics is. Well, when it comes to marketing for associations, it is a highly effective tool for collecting and tracking important data connected to your website. When interpreted, this data is an indication of who is...

Tips For Encouraging User-Generated Content At Your Conference

As the age of technology progresses expeditiously, embracing it, and integrating it into every facet of our daily lives becomes more and more essential. As a result, social media for conferences is now fundamental to their success. Furthermore, encouraging...

Event Marketing Strategies to Avoid

Given the age we find ourselves in, all MICE events need to be marketed online as this is where our audience lives. As a conference organiser, it is imperative you create an in-depth digital marketing plan in order to do this successfully. If you have never attempted...

Three Ways In Which Social Media Are Becoming Increasingly Event-Centric

Technology and with it Social Media is changing the events industry from the inside out. In one way or another, current industry trends are linked to tech developments ranging from experiential meeting planning to ROI measurement. As an...

Does Your Associations’ Website Meet 2019 Standards?

When it comes to marketing for associations, having a website and online presence strategy allows you to market your association online. This allows you to engage with a wider audience and to establish credibility as an organisation. Are you planning on creating a new...

5 Key Elements for Successful Conference Promotion

Conference planning is a demanding task to manage and implement. From the months of preparation to the environment leading up to it and balancing the needs of delegates and speakers on the day. There is nothing more disappointing to a conference planner than having...

Influencer Marketing In The Meetings Industry

There are three reasons why you would be in search of marketing tips and ideas as an association; to attract new members, to acquire event attendees or to attract sponsors. These three factors combined are the foundation of any successful association and any...

2019 Exhibition Marketing Template

Whether you are a business exhibiting your brand at a trade show, or a professional conference organiser arranging an exhibition for a client, the key to your success lies in your planning - that’s why you need an exhibition marketing plan template to guide you. In...

6 Reasons Why You Should Outsource Your Digital Marketing for An Event

Are you doing your own digital marketing for an event, conference or association? If you’re a Digital Marketing Director or CEO, chances are you are currently responsible for this or at least have been before. I understand how stressful this can be and are aware of...