A word about me

My name is Frank M. Waechter. I’m a passionate and motivated digital marketer specialising in delivering results for stakeholders within the Meetings, Incentives, Conference and Event Industry as well as for Associations and SMBs.

On the blog

How To Get Started With Influencer Marketing In The Meetings And Events Industry

Although influencer marketing is not new, the past few years have brought about such explosive growth that it now has its niche within the marketing industry. The most recent statistics suggest it will continue to grow and to reach a market value of $6.5 billion by...

Digital Transformation in the Meetings and Events Industry

I wrote a piece in 2017 about the foundations of the digital transformation in the events industry. At that time, the mice industry was trailing behind and had a lot of work to do. Two years on, and technology has advanced rapidly. So, does the events industry stand...

One Year Of GDPR And The Outlook For Your Organisation

One Year Of GDPR And The Outlook For Your Organisation GDPR for your organisation. The EU General Data Protection Regulation (GDPR) went into effect on May 25, 2018. A year later, it seems clear that data protection and privacy rights are taking centre stage on a...

Why Millennials Aren’t Joining Your Association

Marketing for associations can be tricky especially when your target audience is made up of Millennials. Are you struggling to attract millennials to your association? You’re not alone. With millennials coming of age, and now comprising a third of the world’s...

Does Your Conference Need Social Media?

Social media for conferences is absolutely essential. In the digital age, there is no question about it. As we have touched on before, this is where your target audience lives. According to Eventbrite, close to 25% of traffic to event registration pages comes from...

Marketing for Associations: 4 Reasons to Use Google Analytics

You may be wondering what the purpose of Google Analytics is. Well, when it comes to marketing for associations, it is a highly effective tool for collecting and tracking important data connected to your website. When interpreted, this data is an indication of who is...

Tips For Encouraging User-Generated Content At Your Conference

As the age of technology progresses expeditiously, embracing it, and integrating it into every facet of our daily lives becomes more and more essential. As a result, social media for conferences is now fundamental to their success. Furthermore, encouraging...

Event Marketing Strategies to Avoid

Given the age we find ourselves in, all MICE events need to be marketed online as this is where our audience lives. As a conference organiser, it is imperative you create an in-depth digital marketing plan in order to do this successfully. If you have never attempted...

Three Ways In Which Social Media Are Becoming Increasingly Event-Centric

Technology and with it Social Media is changing the events industry from the inside out. In one way or another, current industry trends are linked to tech developments ranging from experiential meeting planning to ROI measurement. As an integral part of modern...

Does Your Associations’ Website Meet 2019 Standards?

When it comes to marketing for associations, having a website and online presence strategy allows you to market your association online. This allows you to engage with a wider audience and to establish credibility as an organisation. Are you planning on creating a...