Advanced Data Analytics
The ultimate goal of any online marketing initiative is to drive sales and this means converting visitors into customers, members or buyers. One of the many advantages of digital marketing are the extensive possibilities of data tracking and analytics.
With digital marketing you can use web analytics along with other tools to link sales/ conversions to your marketing initiatives. Evolving technologies along with the rapid increase in online platforms and channels have brought about a hugely complex environment.
With the use of customer journeys and attribution models marketers can quantify, measure and analyse the effectiveness of advertising on conversions now more than ever.
We show you your results by running analysis of every campaign and combining the metrics to obtain a more nuanced view of the effectiveness of specific campaigns. Furthermore, we make sure your data is according to European Data Protection policies.
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