My Blog
Digital Transformation in the Meetings and Events Industry
I wrote a piece in 2017 about the foundations of the digital transformation in the events industry. At that time, the mice industry was trailing behind and had a lot of work to do. Two years on, and technology has advanced rapidly. So, does the events industry stand...
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One Year Of GDPR And The Outlook For Your Organisation
The EU General Data Protection Regulation (GDPR) went into effect on May 25, 2018, and a year later, it seems clear that data protection and privacy rights are taking centre stage on a global scale and are not a strictly European phenomenon. Data and privacy...
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Why Millennials Aren’t Joining Your Association
Marketing for associations can be tricky especially when your target audience is made up of Millennials. Are you struggling to attract millennials to your association? You’re not alone. With millennials coming of age, and now comprising a third of the world’s...
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Does Your Conference Need Social Media?
Social media for conferences is absolutely essential. In the digital age, there is no question about it. As we have touched on before, this is where your target audience lives. According to Eventbrite, close to 25% of traffic to event registration pages comes from...
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Marketing for Associations: 4 Reasons to Use Google Analytics
You may be wondering what the purpose of Google Analytics is. Well, when it comes to marketing for associations, it is a highly effective tool for collecting and tracking important data connected to your website. When interpreted, this data is an indication of who is...
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Tips For Encouraging User-Generated Content At Your Conference
As the age of technology progresses expeditiously, embracing it, and integrating it into every facet of our daily lives becomes more and more essential. As a result, social media for conferences is now fundamental to their success. Furthermore, encouraging...
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