My Blog
Authentic Communication In Times Of Crisis
2020 is being a year of disruption and uncertainty, and the impact seems to grow bigger as we transition from a public health crisis to an economic crisis. For brands and the business owners behind them, the key concern is how to...
Five Ways To Boost Your Lateral Thinking Skills
CEO's, marketers, business owners today, they all face problems that don’t seem to have a solution. Looking at the state of the world, it’s clear that there’s never been a better time to develop creative problem-solving skills. Lateral thinking is a useful skill to...
A Guide To Bulletproofing Your Marketing Strategy During A Crisis
The Covid-19 pandemic has brought a great deal of uncertainty. Only a few organisations were prepared with a marketing strategy during a crisis. If you are in charge of a business or an organisation, the uncertainty takes on a new dimension, and you will most likely...
How To Design An Omnichannel Marketing Planning
Change is a constant in life – and therefore in business too. The digital marketing world changes especially fast, and every year something new and big promises a steady stream of customers or of event attendees. But if you want to meet KPIs and see consistent...
Event Marketing Trends For 2020
The past few years have been incredibly fruitful for the events industry, which is projected to grow even further between now and 2026. As the industry grows, so does the need for event organisers to develop and maintain a competitive edge that sets their event apart...
Generate Pre-Event Hype With Content Marketing
As most event planners know, the ability to build momentum is a crucial factor in any event’s success. Events, conventions, trade shows or conferences, they all begin well before the opening session, so generating anticipation requires a coordinated marketing effort...