My Blog
How To Get Started With Influencer Marketing In The Meetings And Events Industry
Although influencer marketing is not new, the past few years have brought about such explosive growth that it now has its niche within the marketing industry. The most recent statistics suggest it will continue to grow and to reach a market value of $6.5 billion by...
Digital Transformation in the Meetings and Events Industry
I wrote a piece in 2017 about the foundations of the digital transformation in the events industry. At that time, the mice industry was trailing behind and had a lot of work to do. Two years on, and technology has advanced rapidly. So, does the events industry stand...
One Year Of GDPR And The Outlook For Your Organisation
One Year Of GDPR And The Outlook For Your Organisation GDPR for your organisation. The EU General Data Protection Regulation (GDPR) went into effect on May 25, 2018. A year later, it seems clear that data protection and privacy rights are taking centre stage on a...
Why Millennials Aren’t Joining Your Association
Marketing for associations can be tricky especially when your target audience is made up of Millennials. Are you struggling to attract millennials to your association? You’re not alone. With millennials coming of age, and now comprising a third of the world’s...
Does Your Conference Need Social Media?
Social media for conferences is absolutely essential. In the digital age, there is no question about it. As we have touched on before, this is where your target audience lives. According to Eventbrite, close to 25% of traffic to event registration pages comes from...
Marketing for Associations: 4 Reasons to Use Google Analytics
You may be wondering what the purpose of Google Analytics is. Well, when it comes to marketing for associations, it is a highly effective tool for collecting and tracking important data connected to your website. When interpreted, this data is an indication of who is...