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23. September 2018
Technology and with it Social Media is changing the events industry from the inside out. In one way or another, current industry trends are linked to […]
16. July 2018
More than 3 million companies now advertising on Facebook, a figure that suggests that Facebook ads can complement the online marketing strategy of every business. When […]
18. June 2018
It’s no secret that social networks are among the most widely adopted technologies of our times. Almost 40 per cent of the world’s population now uses social […]
16. April 2018
Event planning and marketing are extremely important concerning ROI and measuring this impact can help professionals appreciate which tactics have worked and those that may need […]
15. January 2018
A Quick Guide To Integrating Social Media Into Your Event’s Communication Plan. Compelling and engaging communication is an essential aspect of conference marketing, as it plays a […]
10. December 2017
What´s the issue with building a relationship online? Thеѕе days а lot оf uѕ аrе online, wе socialise, purchase, run businesses оr аrе part оf а […]
11. November 2017
Marketing is apparently not what it used to be. Online retailers are now vying for the attention of an increasingly demanding public; mainly about what can […]
11. October 2017
Employees brand ambassadors. Marketing and advertising are at the heart of business success. Traditionally, companies relied on celebrity branding and conventional marketing strategies, but despite their […]
19. July 2017
The role of a social media marketer is now more in demand than ever before. Managing a social media platform takes a unique alchemy of skill, […]
9. June 2017
As most meeting planners and event organisers know, technological disruption has brought profound changes to the MICE industry. Today, meetings, conferences, and exhibitions are increasingly being […]
12. April 2017
When we talk about social media strategies for conferences and events, we have to take a look at communication. Communication in the twenty-first century has changed […]
23. March 2017
Social Media in the Hospitality Industry. It can be argued that the hospitality industry is entirely unique in the fact that success or failure will often depend […]
17. February 2017
Networking Technology for conferences and events is changing at speed of light. Over the past decade, we have witnessed how the transformational power of technology has revolutionised […]
29. January 2017
Nearly every business owner is aware of the important role that social media marketing, like facebook for business, can play towards boosting a particular marketing campaign. […]
3. January 2017
Health awareness days are global events created to recognise the impact of these conditions and to raise greater public understanding. There is no doubt that the […]
6. December 2016
Content Marketing for Associations. Associations are increasingly looking to the online world to bolster their membership numbers: the lower overheads, and the increased reach of association messaging […]
18. October 2016
An effective approach to content marketing. Many consumers are unmoved by traditional methods of advertising; they watch streaming TV to avoid ads or record TV programmes […]
10. June 2016
How advanced data analytics are changing the way we use business intelligence There is a false maxim, which still does the rounds, that blights any industry […]
8. May 2016
There is no denying that social media marketing is here to stay, and this includes the MICE industry. Social media is influencing the way people read […]
29. April 2016
Tips for Video Marketing / Effectiveness of Video Marketing From the first moving pictures through to MTV and the YouTube generation, video has become the most […]