My Blog
How To Design An Omnichannel Marketing Planning
Change is a constant in life – and therefore in business too. The digital marketing world changes especially fast, and every year something new and big promises a steady stream of customers or of event attendees. But if you want to meet KPIs and see consistent...
Generate Pre-Event Hype With Content Marketing
As most event planners know, the ability to build momentum is a crucial factor in any event’s success. Events, conventions, trade shows or conferences, they all begin well before the opening session, so generating anticipation requires a coordinated marketing effort...
Nine Ninja Tips To Stand Out At Conferences And Business Events
Stand Out At Conferences And Business Events. Despite the growing popularity of virtual and online events, for many professionals, face-to-face networking remains one of the main reasons to attend a conference, if not the most important one, followed by learning....
Getting Started With The Digitalization Of Associations
This article about the digitalization of associations was first published on Boardroom, provided by IAPCO, author Frank M. Waechter, Founder and CEO of fmwaechter.com | Digital Marketing. According to the World Economic Forum, digitalization is one of the key...
How To Get Started With Influencer Marketing In The Meetings And Events Industry
Although influencer marketing is not new, the past few years have brought about such explosive growth that it now has its niche within the marketing industry. The most recent statistics suggest it will continue to grow and to reach a market value of $6.5 billion by...
Digital Transformation in the Meetings and Events Industry
I wrote a piece in 2017 about the foundations of the digital transformation in the events industry. At that time, the mice industry was trailing behind and had a lot of work to do. Two years on, and technology has advanced rapidly. So, does the events industry stand...