My Blog
What Are the Benefits of Content Marketing?
Introduction In the fast-paced world of digital marketing, businesses are constantly looking for ways to gain an edge over their competition. One approach that has stood the test of time is content marketing. But what are the benefits of content marketing? In this...
Do We Still Need Webcast Tools Or Event Platforms For Digital Events?
The use of professional webcasts or event platforms has skyrocketed in the past year and a half, thanks to the still ongoing growth of digital events. Increased demand has pressured software manufacturers to continue adding...
Beginner’s Guide to Cohort Marketing
What if we told you that you could convert more leads and predict customer behaviours? All you have to do is divide your audience into smaller groups. However, you have to find the right groups. In other words, you need to find cohorts. Cohort marketing is a way of...
A quick guide to Google Ads Billing
Demystifying Google Ads billing Google Ads (formerly known as Google AdWords) is a powerful marketing tool for businesses of all sizes. This platform allows you to promote your website, set advertising budgets and bids, and measure results. But why is the Google Ads...
Customer Trust as a Central Element for Brand Success
Trust is a central element in customer relationships. In fact, 81 per cent of customers won't purchase from a brand they don't trust. Customers trust that we will deliver what we promise, and they trust that our brand will be there for them when they need us most. But...
Ethical Marketing, One Step At The Time
2020 has been a year of profound changes. Due to these changes, many of us have been moved to make an in-depth evaluation of how we live our lives, which are our priorities, and which tools we use to reach them. The big question is: are we living our lives in the best...