My Blog
A Guide To Bulletproofing Your Marketing Strategy During A Crisis
The Covid-19 pandemic has brought a great deal of uncertainty. Only view organisations were prepared with a marketing strategy during a crisis. If you are in charge of a business or an organisation, the uncertainty takes on a new dimension, and you will most likely...
How To Design An Omnichannel Marketing Planning
Change is a constant in life – and therefore in business too. The digital marketing world changes especially fast, and every year something new and big promises a steady stream of customers or of event attendees. But if you want to meet KPIs and see consistent...
Event Marketing Trends For 2020
The past few years have been incredibly fruitful for the events industry, which is projected to grow even further between now and 2026. As the industry grows, so does the need for event organisers to develop and maintain a competitive edge that sets their event apart...
Generate Pre-Event Hype With Content Marketing
As most event planners know, the ability to build momentum is a crucial factor in any event’s success. Events, conventions, trade shows or conferences, they all begin well before the opening session, so generating anticipation requires a coordinated marketing effort...
Nine Ninja Tips To Stand Out At Conferences And Business Events
Stand Out At Conferences And Business Events. Despite the growing popularity of virtual and online events, for many professionals, face-to-face networking remains one of the main reasons to attend a conference, if not the most important one, followed by learning....
Getting Started With The Digitalization Of Associations
This article about the digitalization of associations was first published on Boardroom, provided by IAPCO, author Frank M. Waechter, Founder and CEO of fmwaechter.com | Digital Marketing. According to the World Economic Forum, digitalization is one of the key...