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18. January 2018
A Quick Guide To Integrating Social Media Into Your Event’s Communication Plan. Compelling and engaging communication is an essential aspect of conference marketing, as it plays a […]
12. November 2017
Marketing is apparently not what it used to be. Online retailers are now vying for the attention of an increasingly demanding public; mainly about what can […]
11. October 2017
Employees brand ambassadors. Marketing and advertising are at the heart of business success. Traditionally, companies relied on celebrity branding and conventional marketing strategies, but despite their […]
19. July 2017
The role of a social media marketer is now more in demand than ever before. Managing a social media platform takes a unique alchemy of skill, […]
9. June 2017
As most meeting planners and event organisers know, technological disruption has brought profound changes to the MICE industry. Today, meetings, conferences, and exhibitions are increasingly being […]
12. April 2017
When we talk about social media strategies for conferences and events, we have to take a look at communication. Communication in the twenty-first century has changed […]
23. March 2017
Social Media in the Hospitality Industry. It can be argued that the hospitality industry is entirely unique in the fact that success or failure will often depend […]
17. February 2017
Networking Technology for conferences and events is changing at speed of light. Over the past decade, we have witnessed how the transformational power of technology has revolutionised […]
29. January 2017
Nearly every business owner is aware of the important role that social media marketing, like facebook for business, can play towards boosting a particular marketing campaign. […]
3. January 2017
Health awareness days are global events created to recognise the impact of these conditions and to raise greater public understanding. There is no doubt that the […]
6. December 2016
Content Marketing for Associations. Associations are increasingly looking to the online world to bolster their membership numbers: the lower overheads, and the increased reach of association messaging […]
18. October 2016
An effective approach to content marketing. Many consumers are unmoved by traditional methods of advertising; they watch streaming TV to avoid ads or record TV programmes […]
10. June 2016
How advanced data analytics are changing the way we use business intelligence There is a false maxim, which still does the rounds, that blights any industry […]
8. May 2016
There is no denying that social media marketing is here to stay, and this includes the MICE industry. Social media is influencing the way people read […]
29. April 2016
Tips for Video Marketing / Effectiveness of Video Marketing From the first moving pictures through to MTV and the YouTube generation, video has become the most […]
11. April 2016
I am absolutely looking forward to my Inspiration Hub Session at next week’s IMEX 2016 (click here for the session website): Social Media Marketing in the MICE […]
16. March 2016
Internet searches on mobile devices overtook desktop searches already years ago. (Updated content, Jan. 2017) According to research done by Smart Insights 90% of time spent by […]
15. February 2016
Social Media Networks, what’s important? Social Media has changed thе wау markets work. Thе nееd fоr companies and organisations tо bе оn social media networks іѕ […]