My Blog
Does Your Conference Need Social Media?
Social media for conferences is absolutely essential. In the digital age, there is no question about it. As we have touched on before, this is where your target audience lives. According to Eventbrite, close to 25% of traffic to event registration pages comes from...
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Marketing for Associations: 4 Reasons to Use Google Analytics
You may be wondering what the purpose of Google Analytics is. Well, when it comes to marketing for associations, it is a highly effective tool for collecting and tracking important data connected to your website. When interpreted, this data is an indication of who is...
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Tips For Encouraging User-Generated Content At Your Conference
As the age of technology progresses expeditiously, embracing it, and integrating it into every facet of our daily lives becomes more and more essential. As a result, social media for conferences is now fundamental to their success. Furthermore, encouraging...
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Event Marketing Strategies to Avoid
Given the age we find ourselves in, all MICE events need to be marketed online as this is where our audience lives. As a conference organiser, it is imperative you create an in-depth digital marketing plan in order to do this successfully. If you have never attempted...
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Three Ways In Which Social Media Are Becoming Increasingly Event-Centric
Technology and with it Social Media is changing the events industry from the inside out. In one way or another, current industry trends are linked to tech developments ranging from experiential meeting planning to ROI measurement. As an...
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Does Your Associations’ Website Meet 2019 Standards?
When it comes to marketing for associations, having a website and online presence strategy allows you to market your association online. This allows you to engage with a wider audience and to establish credibility as an organisation. Are you planning on creating a new...
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