My Blog
Event Marketing Strategies to Avoid
Given the age we find ourselves in, all MICE events need to be marketed online as this is where our audience lives. As a conference organiser, it is imperative you create an in-depth digital marketing plan in order to do this successfully. If you have never attempted...
Three Ways In Which Social Media Are Becoming Increasingly Event-Centric
Technology and with it Social Media is changing the events industry from the inside out. In one way or another, current industry trends are linked to tech developments ranging from experiential meeting planning to ROI measurement. As an integral part of modern...
Does Your Associations’ Website Meet 2019 Standards?
When it comes to marketing for associations, having a website and online presence strategy allows you to market your association online. This allows you to engage with a wider audience and to establish credibility as an organisation. Are you planning on creating a new...
5 Key Elements for Successful Conference Promotion
Conference planning is a demanding task to manage and implement. From the months of preparation to the environment leading up to it and balancing the needs of delegates and speakers on the day. There is nothing more disappointing to a conference planner than having...
Influencer Marketing In The Meetings Industry
There are three reasons why you would be in search of marketing tips and ideas as an association; to attract new members, to acquire event attendees or to attract sponsors. These three factors combined are the foundation of any successful association and any...
2019 Exhibition Marketing Template
Whether you are a business exhibiting your brand at a trade show, or a professional conference organiser arranging an exhibition for a client, the key to your success lies in your planning - that’s why you need an exhibition marketing plan template to guide you. In...