My Blog
6 Reasons Why You Should Outsource Your Digital Marketing for An Event
Are you doing your own digital marketing for an event, conference or association? If you’re a Digital Marketing Director or CEO, chances are you are currently responsible for this or at least have been before. I understand how stressful this can be and are aware of...
5 Effective Techniques to Market Your Conference on Facebook
One of the biggest challenges for any conference or event organiser is ensuring good ROI. Also, making sure that their event is well attended and supported. Achieving this is easier said than done. Yet, are you taking advantage of one of the largest opportunities...
How To Make Facebook Ads Work For You
More than 3 million companies now advertising on Facebook, a figure that suggests that Facebook ads can complement the online marketing strategy of every business. When properly designed and managed, Facebook ads can give your company exposure...
Social Media For Science And Research: Current Trends And Future Possibilities
It’s no secret that social networks are among the most widely adopted technologies of our times. Almost 40 per cent of the world’s population now uses social media and the figures only keep growing. Yet it seems that there is a gap between...
ROI and KPI: Measuring The Success Of Your Conferences and Events
Event planning and marketing are extremely important concerning ROI and measuring this impact can help professionals appreciate which tactics have worked and those that may need to be improved. Although this may appear to be common sense, many organisations and...
A Quick Guide To Integrating Social Media Into Your Event Communication Plan
A Quick Guide To Integrating Social Media Into Your Event’s Communication Plan. Compelling and engaging communication is an essential aspect of conference marketing, as it plays a crucial role in driving genuine engagement. Since social media marketing is a powerful...