fmwaechter.com | Digital Marketing in Barcelona | M.I.C.E. Industry

Hello visitor, welcome to my site. My name is Frank M. Waechter. I am a problem-solver for event and conference organisers, business owners, organisation directors, planners and anybody who is struggling to deal with digital solutions, content marketing, social media strategies and data analytics.

While working in the MICE industry for 20 years and especially when running my own destination management company in Spain, I started doing content marketing, social media and digital marketing. And I loved it. Just as with live events and live communication, digital marketing deals with brands, with organisations, with members, with people, with messages, with building trust, with stories, with experiences and engagement.

My expert knowledge of the events industry and love for digital marketing has led to me running a digital marketing agency that offers solutions specifically tailored to multiple sectors in the MICE Industry.

It is my goal to drive my client’s business forward. I support their growth by gaining trust from their attendees and customers, clients or members by using content (inbound) marketing methods, combined with video and social media marketing as well as live event conference engagement activities – all backed by professional data analytics.

When I am not working, I am usually with my family and friends. And my dog. I love to cook, swim in the sea, hike and bike in nature and travel whenever I can. I love art, exhibitions, books and I also adore good music.

I am always open to learn new skills and meet new people. Please feel free to say hello and share your story with me!

The Approach

Before we start

The first thing we do is a strong data-driven analysis of your situation where we find out: Where are you now? What digital marketing efforts have you done? How does your website perform? What are your competitors doing? We provide you with an real-time data report.

Tell Your Story

We create a strategy paper for you, your digital marketing plan. We help you identify your story and create engaging content. We help you develop your strategy to be a thought-leader in your sector.

Spread The Word

Now it is time to reach out to your customers, clients or members by spreading your content. The channels we use have been determined beforehand and adopted to your strategy. Publishing is done via your Blog, on guest Blogs, Social Media Accounts, Newsletters, White Papers, ePapers, your personal Mobile App or other digital channel.


We help you measure your efforts! Our understanding of digital marketing is strongly data driven so you will be able to analyse your efforts step by step. By this you will be able to find your top efforts and to improve where necessary to convert your visitors to members, costumers or clients.


In modern marketing, to engage your clients with your brand is the ultimate goal. You do not just want to sell, you want people to love you because you bring them more than just a product. You communicate, you offer value and thus create the most valuable brand advocates. By understanding the importance of engaged costumers, members or clients you truly have arrived in the age of inbound marketing.

Frank M. Waechter | fmwaechter.com
Digital Marketing, Social Media Marketing, Inbound Marketing, Growth Marketing, Data Analytics for the Meetings Industry, Events Industry and Associations. Conference and Event Activation, Live Marketing, Onsite Engagement.
Carrer del Mestre Joan Corrales 107-109 08950 Esplugues de Llobregat, Barcelona, Spain
Phone: +34 691 328 572

© 2015-2019 fmwaechter.com

Turning Digital Marketing into Action