About
Frank M. Wächter, Marketing und Kommunikation
I am a passionate believer in people and culture being the essence of all right strategies and systems and offer a down to earth, balanced, holistic approach to projects seeking to achieve a true business outcome.
I help organisations and SME’s with intelligent content marketing and digital marketing strategies, digital transformation processes and community building and management.
I am always open to learn new skills and meet new people. Please feel free to say hello and share your story with me!
The Approach
Before We Start: Situation Analysis
The first thing we do is a strong data-driven analysis of your situation where we find out: Where are you now? What digital marketing efforts have you done? How does your website perform? What are your competitors doing? We provide you with an real-time data report.
Creation
Tell Your Story! We create a strategy paper for you, your digital marketing plan. We help you identify your story and create engaging content. We help you develop your strategy to be a thought-leader in your sector.
Activation
Spread the word! Now it is time to reach out to your customers, clients or members by spreading your content. The channels we use have been determined beforehand and adopted to your strategy. Publishing is done via your Blog, on guest Blogs, Social Media Accounts, Newsletters, White Papers, ePapers, your personal Mobile App and other digital channels.
Convertion
We help you measure your efforts! Our understanding of digital marketing is strongly data driven so you will be able to analyse your efforts step by step. By this you will be able to find your top efforts and to improve where necessary to convert your visitors to members, costumers or clients.
Engagement
In modern marketing, to engage your clients with your brand is the ultimate goal. You do not just want to sell, you want people to love you because you bring them more than just a product. You communicate, you offer value and thus create the most valuable brand advocates. By understanding the importance of engaged costumers, members or clients you truly have arrived in the age of inbound marketing.