About
Frank M. Wächter, Marketing und Kommunikation
My Vision
Empowering individuals to conquer the digital landscape, one strategy at a time – I ignite growth, foster data-driven leadership, and inspire success through personalised guidance.
As a strong believer in the power of people and culture, I take a genuine, all-encompassing approach to each project, ensuring strategies and systems align with your unique goals and aspirations.
I’m here to support individuals, organizations, and SMEs. I offer personalised content marketing and digital marketing coaching, consulting, and strategy development.
I’m always enthusiastic about expanding my skills and connecting with new people. So, don’t hesitate—reach out, share your story, and let’s embark on this exciting digital marketing journey together!
My Digital Marketing Operations Approach
If you want to learn about my Personalised Digital Marketing Coaching Approach, please click here!
Before We Start: Situation Analysis
The first thing we do is a strong data-driven analysis of your situation where we find out: Where are you now? What digital marketing efforts have you done? How does your website perform? What are your competitors doing? We provide you with an real-time data report.
Creation
Tell Your Story! We create a strategy paper for you, your digital marketing plan. We help you identify your story and create engaging content. We help you develop your strategy to be a thought-leader in your sector.
Activation
Spread the word! Now it is time to reach out to your customers, clients or members by spreading your content. The channels we use have been determined beforehand and adopted to your strategy. Publishing is done via your Blog, on guest Blogs, Social Media Accounts, Newsletters, White Papers, ePapers, your personal Mobile App and other digital channels.
Convertion
We help you measure your efforts! Our understanding of digital marketing is strongly data driven so you will be able to analyse your efforts step by step. By this you will be able to find your top efforts and to improve where necessary to convert your visitors to members, costumers or clients.
Engagement
In modern marketing, to engage your clients with your brand is the ultimate goal. You do not just want to sell, you want people to love you because you bring them more than just a product. You communicate, you offer value and thus create the most valuable brand advocates. By understanding the importance of engaged costumers, members or clients you truly have arrived in the age of inbound marketing.