Digital Marketing Strategies
Digital Marketing stands for the use of digital channels for targeted, interactive and measurable promotion of products, programmes or services. The marketing tactics include Social Media Marketing, Content Marketing, E-Mail Marketing and other e-Commerce tactics, as well as Mobile App Marketing, Performance Optimisation like Search Enginge Optimisation (SEO) and Search Engine Marketing (SEM), Data Analytics and other.
Digital Marketing is based on technology and digital services which are fast-changing. Such as your digital marketing has to be flexible and adaptable.
Online marketing has an inbound marketing approach, which means it is customer centric. This makes it not just another marketing channel, but requires a different understanding of consumers.
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