My Blog
Building Relationship Online With Social Media Marketing
What´s the issue with building a relationship online? Thеѕе days а lot оf uѕ аrе online, wе socialise, purchase, run businesses оr аrе part оf а community. Social Media Marketing hаѕ tаkеn thе trіеd аnd true method оf word-оf-mouth marketing, mаdе іt global аnd...
Content Performance Marketing: Making the Right Choices at the Right Times
Marketing is apparently not what it used to be. Online retailers are now vying for the attention of an increasingly demanding public; mainly about what can only be called a fickle millennial generation. Thus, it is very much "out with the old and in with the new" when...
Employees As Brand Ambassadors: Advantages And Best Practices
Employees brand ambassadors. Marketing and advertising are at the heart of business success. Traditionally, companies relied on celebrity branding and conventional marketing strategies, but despite their efforts employee engagement has been stagnant for several years....
Social Media Marketing Productivity: Putting Your Best Foot Forward
The role of a social media marketer is now more in demand than ever before. Managing a social media platform takes a unique alchemy of skill, experience, insight and the ability to think outside of the digital box. Having said this, the ultimate goal is still the...
4 Concepts To Understand Digital Transformation in the Event Industry
As most meeting planners and event organisers know, technological disruption has brought profound changes to the MICE industry. Today, meetings, conferences, and exhibitions are increasingly being planned, organised and managed using digital tools. Digital tools are...
Developing Social Media Strategies for Conferences & Events
When we talk about social media strategies for conferences and events, we have to take a look at communication. Communication in the twenty-first century has changed beyond all recognition. Even a few decades ago, the idea that the internet would shape our social...