My Blog
The Pivotal Role of Social Media in the Hospitality Industry
Social Media in the Hospitality Industry. It can be argued that the hospitality industry is entirely unique in the fact that success or failure will often depend much more upon customer reviews as opposed to discrete products or services. In other words, the opinions...
Networking Technology and Events: An Overview of the Key Trends
Networking Technology for conferences and events is changing at speed of light. Over the past decade, we have witnessed how the transformational power of technology has revolutionised many industries, from commerce to education and leisure. As a result, the events...
Facebook for Business
Nearly every business owner is aware of the important role that social media marketing, like facebook for business, can play towards boosting a particular marketing campaign. Sites like Facebook increase client engagement rates, promote specific products and keep fans...
Health Awareness Days: Keeping the World Informed to Make a Change
Health awareness days are global events created to recognise the impact of these conditions and to raise greater public understanding. There is no doubt that the medical community has made some truly stunning breakthroughs during the past few decades. Still, there...
Content Marketing for Associations: How to Grow Membership in the Digital Space
Content Marketing for Associations. Associations are increasingly looking to the online world to bolster their membership numbers: the lower overheads, and the increased reach of association messaging over the web. Two of the most appealing aspects of this shift. But...
Formulating an effective approach to Content Marketing
Many consumers are unmoved by traditional methods of advertising; they watch streaming TV to avoid ads or record TV programmes to skip past the ads, turn the page of a magazine ignoring the advert and use ad blockers online to avoid pop-ups. This has led savvy...