My Blog
Advanced Data Analytics: One of our Data-Sets is Missing!
There is a false maxim, which still does the rounds, that blights any industry that uses computational models to analyse its marketplace. Interestingly it’s one that’s often rolled out by so-called panels of experts. Often with a self-serving smile on their faces. I’m...
Social Media Marketing for the MICE Industry
There is no denying that social media marketing is here to stay, and this includes the MICE industry. Social media is influencing the way people read and search, behave and meet and travel today. An entire new generation has grown up since the rise of social media....
Lights, Camera, Action! The Why and How of Video Marketing
Lights, Camera, Action! The Why and How of Video Marketing Tips for Video Marketing and effectiveness of Video Marketing From the first moving pictures through to MTV and the YouTube generation, video has become the most powerful way to attract other people’s...
My Inspiration Hub Session at IMEX 2016
My Inspiration Hub Session at IMEX 2016 I am absolutely looking forward to my Inspiration Hub Session at next week's IMEX 2016 (click here for the session website): Social Media Marketing in the MICE Industry: it's about conversion, not branding! IMEX 16, Frankfurt...
Effective Mobile App Marketing
Effective Mobile App Marketing Internet searches on mobile devices overtook desktop searches already years ago. (Updated content, Jan. 2017) According to research done by Smart Insights 90% of time spent by mobile users was on a mobile apps. The internet usage via...
Social Media Networks Basics: Consistency
Social Media Networks Basics: Consistency Social Media has changed thе wау markets work. Thе nееd fоr companies and organisations tо bе оn social media networks іѕ mоrе оf а necessity thаn а choice. You, аѕ аn owner аnd entrepreneur, nееd tо stay оnе step аhеаd іf уоu...